Tuesday, 26 April 2011

Exhibitors extending their own space using QR Codes

I was really surprised, and rather pleased to see the latest exhibition in the Waterfront Building. As is evident the promotional material uses QR Codes. The artists have used QR Codes in a number of ways. Firstly, there are the general promotional posters, and Exhibition Catalogue which includes one text based QR Code which contains a list of web links more information about each artist. The second, use is within the exhibition, which is a poster of four QR Codes, one named for each artist, which is URL QR Codes to their web sites, facebooks spaces etc.,

Interestingly, there were no QR Codes around individual pieces of work. For instance, the use of a URL QR Code to encourage people to leave comments, and to read other people's comments.

It would be very interesting to find out more from the artists in terms of what they wanted to gain from the use of QR Codes within their promotional material, and if they've received feedback from people around the effectiveness.

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